Thursday, January 24, 2013

Be The Best On Marketing Online

Today, the Internet Marketing is the best tool you must know how to use to make money. Thanks to the Internet, you can now start earning money online by launching your website, getting instant access to customers, and almost immediately start making a living online.

Marketing is what will make the difference between being a poor expert and a rich expert. We have people who have a passion, who are very good at what they do, experts, but very poor. A professor, a scientist is full of knowledge, but the wind blows their pockets. Why?
First of all, because they are too arrogant, they imagine that being experts in their field is not their responsibility to send their message to the world and to tell their story, to sell their products and services. Many experts are afraid to sell. They believe that sales and marketing are second hand activities, but they don't know that we do marketing from morning to evening. When you tell to your best friend that you like a certain movie, you do marketing to that movie for free, and your friend goes and buy the DVD, and of course someone else is making money, thanks to you. Sometimes, we girls love to talk about clothes, brands, restaurants and because some of the girls like to always follow the what's new in fashion, they go and buy those branded clothes or perfumes etc. So, this is why designers have a lot of money, what to do? women like to talk and like to dress.

Nobody escapes marketing. Whether you practice it or others practice it on ourselves, but often are mutual. When you understand and accept that, you start to learn a little about marketing, and then you start to like it. You realize that it’s not scaring but rather is your most precious ally for the rest of your life.
Marketing helps you take your treasure, talent, vocation and skills and present them to the world.

Let’s see now the essential components of marketing:

1. Find a niche.
What that means? 
Niches are areas where people have problems and pain, have dreams, goals and aspirations for which they need troubleshooting and solutions. People are willing to pay more quickly and more, only when the pain, the problem and the desire are forcing them to get the solutions.
There are few niches in which almost no way to fail:
How to make money online, Fitness, love and health.

Would you pay money if you know that you can have one of them fixed the way you want? I'm sure you will! Everyone would pay, just to have the solution.

For example, a good niche can be the diet recipes, because all the girls and women want to look great and have an amazing body. Nobody wants to be fat, everybody wants to loose fat. Like anyone else, I want to look good as well, but my metabolism is not very good and if i don't watch what i eat, i can gain weight quickly. Since i was a teenager until now, I'm always on diets, and now I'm a professional in this area, that's why i decided to create a blog about diets only, and to help others to get in shape fast. So, go to this blog and check it out:
You can always make money from what you know best or what you love more. Think about this!

I know that Internet Marketing is a challenge, I understand that. There are so many niches, so many different way to market, so many different way to make money online, that sometimes is becoming very confusing and you don't know what to do, but try to do and where to start. But try to do the best you can with what you got and always stay focused! Things will happen for you! But don't forget, pick a niche where people are spending money everyday and you'll definitively make a lot of money.

Once you picked your niche, try to realize what problems or issues people have in that niche. Write down four or five problems those people might have. Then try to figure out the solutions for those problems and then market that! You have to market the solutions to those problems and that's how you get people attracted to you, that's how you make money!

2. The content
This is the main thing that you have to offer it online. Content is the written articles, mp3 or video. Content is the ability and your products or your services. All you have to offer is called content. And on the Internet, the content is king.

If you do everything right, but your content is poor or mediocre, you will die on the Internet.
If you do nothing else than an extraordinarily good content, you'll get rich and famous.

Let's say, I want advice on how to fix my relationship which is dying. So, I buy two different products- a book and a course with an excellent marketing, which are promising the moon and that will change my life. But after I bought them, I see that they didn't help me a lot.
Then by chance i get to a person who provides a free pdf- how to solve my problems in relationships, and it works. For that, I will tell everyone I know about the expert who helped me. I will write about it on Facebook, Twitter, or I will mention about it on my blog.
I will also say that I was disappointed with the first two experts, who took my money, but didn't give me what they promised.
Thousands of people will do the same on the Internet.

Guess what happens to those who have a concrete marketing strategy, but poor content? Exactly! Will disappear!
What happens to that one who has excellent content that adds value and change lives? Will prosper!

Ideal is to have great content and a valuable marketing, but the content is the one that will make a difference in the end. If you have good content, the world is yours!

Think that everything you find on the Internet is content- movies, music, articles, tops, books, people singing, people giving solutions, etc. And the best content, get the prize every time!

3. Traffic
Internet traffic is another extremely important for your success. If you did the above steps, you'll get traffic. Traffic means- people who come to see your content.

The main source of traffic is Google. Google knows to look through your contents and tell those who look on Google if what you offer is good for them or not. 

Obviously there are many other sources of traffic:

  • Facebook
  • YouTube
  • Skype
  • Email
  • PPC ( Pay Per Click)
  • Solo Adds
  • to give solutions and advice on forums or blogs and provide links to your content
  • to do link excenge partnerships, etc.
Traffic is to your online business what blood is to your body!

4. Convert
Many beginners jump of joy, when they get traffic. The experts know that traffic is only the first step to success.
After having people coming to see your content, you will have to convert them.

It's very important for you to convert your visitors in subscribers to your content. Get their e-mail and find a way to make them come back when you have new content. If you let visitors to come and go without doing anything, it may never come back again. The Internet is big, but the attention we have is less. If you didn't catch their attention, you've lost! Perhaps tomorrow they will forget about your blog or website.

Then, after you converted and registered your visitors, convert them to fans. They must like what you offer to them and they must gladly come back and recommend your content to others. 

Then after you earned the trust, get the relationship to the next level and make them become your clients.

Conversion path is: Visitor- registered- fan- client.

Success= Problem-Solution


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